70's i n s p i r a t i o n

After looking at the current trend of Japanese clothing and much research, I found that most the inspiration for its silhouette (the maxi dresses, crop tops and halter necks) have been inspired by clothing from the 70's. It's clear why; as their loose fitting materials and layered fabric, alongside pleated skirts prove to be a successful trend in high street stores and catwalks. This type of silhouette has also inspired Effervescent, as the theme we are going for is very loose fitting clothing, with the contrast of flared sleeves and trousers, halter necks and wrap dresses.

christian dior origami c o l l e c t i o n

As Effervescent is heavily influenced by Japanese culture, I decided to research more into which designers had created Japanese-inspired collections in the past, in which I came across Christian Dior's 2007 Spring/Summer collection; kimonos, obis, and geisha makeup were Dior-ified, transformed into delicate translations of peplum suits and full-skirted dance dresses. Each look sprouted yet more miraculous planes of origami folding, their stiff geometries creating necklines like flowers or hovering birds.

polyvore e n t r y #2

erdem spring 2013 r e v i e w

I have researched many designers that can really inspire the Effervescent brand in terms of the designs and colour palette of the garments, one of my favourite designers that has really inspired is Erdem, who regularly uses vibrant floral prints alongside lace and embellishment which combines into really beautiful RTW garments on the catwalk. The following review has been taken from Vogue.com in which Chioma Nnadi reviews Erdem's Spring 2013 runway show.

Where he has drawn from a painterly palette of reminiscent of Monet's waterlilies in the past, Erdem's new florals radiated with hot hues more commonly found on Mars. Organza silk dresses were woven with neon orange, baby blue, and yellow petals that were like artificial colours in a box of candy - or as he put it, "toxic pastels." A power shortage cut out the lights midway through the show. "Sometimes the spaceship malfunctions," he said laughing.

In some ways that moment only served to highlight special effect of the clothes, and you could imagine how the Day-Glo embroidery would shimmer like traces of very chic kryptonite in a dark room. The silhouette, on the other hand - a wasp-waisted fifties line that was finished with a ruffled collar or a bejeweled neck - spoke to a feminine approach to dressing that finds its footing in the real world. Though, with all ingenious diaphanous layering, it was hard to tell where an applique lace skirt ended and a studded silk chiffon top began. In fact almost all of those looks came in one piece.

To read the full review click here